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The single most important decision you will make with your Real Estate Professional is determining the right asking price for your property.


Once you've determined a realistic sale price, you can count on your property being professionally marketed and promoted to bring more buyers to your door. You can also expect to sell your home for the best possible price as quickly as possible.


The Benefits of Pricing Right

   •  Your property sells faster, because it is exposed to more qualified buyers

   •  Your home doesn't lose its "marketability"

   •  The closer to market value, the higher the offers

   •  A well-priced property can generate competing offers

   •  Real Estate Professionals will be enthusiastic about presenting your property to  buyers


Arriving at an accurate estimate of value for your home is one of your REALTORS® prime tasks. It involves analyzing your home and comparing it to other similar houses for sale or recently sold in the neighbourhood. It may also include a broader market survey, using sales statistics available only to qualified REALTORS®. In the end, you will be sure the price you set reflects the true value of your home under current market conditions.


Pricing is important to achieve the greatest exposure for your property and thus the best results in sale price and time to sell.



Johnston & Daniel Division, Brokerage
477 Mount Pleasant Road Toronto, Ontario, M4S 2L9
T 416 489 2121    F 416 489 6297

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