HOLDING A SUCCESSFUL OPEN HOUSE
Once your home is listed it is important to “expose” your house to as large a market as possible, generate the most interest immediately and ultimately sell in the least amount of time with the most advantageous sale price. Agent and Public Open Houses are effective tools in that journey.
There are four steps to follow for a successful Open House. The first three are planning, promotion and presentation. Once you've done all that, the only step remaining is to cross your fingers and hope for good weather!
As with most things in real estate, planning is critical to your success. We will pick a date that won't conflict with other events that could divert your potential visitors. You won't get many home browsers on Grey Cup Sunday or Mother's Day! I will advise you on how to showcase your home to its best advantage. Remember, when it comes to appeal, less is more. You want to create an atmosphere of spaciousness. Get rid of the clutter to maximize your space. Have a garage sale, empty the closets and take the time to give those things away to charity. Besides making your home look great for showing, it'll give you less to do on moving day.
Remember that a home that looks well kept will create a favourable impression. Make sure you cut the grass or shovel the sidewalk as the season requires. Plan on doing a little spot painting to perk up problem areas, oil squeaking hinges, tighten loose screws, and all the other little things that show a home is cared for.
I will market the open house in a number of ways as appropriate for the property and the neighborhood. Some of the options are: direct mail, advertising in the newspaper, website promotion, and of course always ensuring up to date information on MLS® and REALTOR.ca. However, you can add to the process by partnering in the promotion too. Anyway that you can spread the word will add to the process.
Agent Open Houses are held during the week over lunch time.
Public Open Houses are held on the weekend in the afternoon.
I will counsel you on how to present your home to its best advantage. Leaving on all the lights, having a fire burning in the fireplace, soft background music playing all add to the ambience and make a welcoming impression. One of the best ways that you can make your open house a success is to leave during the public open house. You will get better results when your visitors feel free to poke about, linger, and ask very direct questions. If you're present, they'll feel more constrained, and I may not even get an opportunity to identify any concerns they may have, and attempt to offer them options and solutions. So pack up the group, and enjoy your day away and trust me to do the job right.